- Hotels & Travel
Thank you to everyone!
We would love to say a huge thank you to all our exhibitors, visitors and speakers. We are so happy with how the show turned out; it couldn’t have been made possible without all of you. We saw an extended seminar programme with an outstanding array of speakers, once again a brilliant selection of exhibitors, and of course great quality visitors. Hope to see you all at SMMEX 2017!
Michael Artis from 20:20 will be speaking at SMMEX 2016!
We are excited to announce we will have Michael Artis from 20:20 speak at SMMEX. He will speak on 'Commercialising Fan-Centric Brand Thinking', drawing on his experience of working with some of the world's leading sports teams, brands and venues, 20.20's Director of Leisure, Michael Artis explores the opportunities that exist to drive commercial performance and forge deeper fan relationships in stadium.
He will explore what he calls the fan engagement 'hat trick,' using examples from around the world.
If you want to catch Michael speak then you can catch him on Tuesday 16th at 11,00 am - 11,45am.
New speaker announcement...Chris Lightfoot will be joining our seminar line up!
Chris Lightfoot from Whitestone International has now been confirmed to speak at this year's show.
Chris will be speaking on 'Brands built on social value deliver greater commercial value'; Shifting social, economic and environmental challenges are forcing organisations to change the way they do business and consumers today are demanding more from brands. Chris Lightfoot from Whitestone International discusses how the true purpose and value of a brand is its continued influence beyond the product and how sports brands are well placed to capitalise on this.
Chris has 30 years experience working with leaders of iconic sports and non-sports businesses such as FIFA, IAAF, ECB, Manchester City Football Club, Adidas, Aegon, OneWorld, Volvo, Mobil, Bic and numerous others.
He formed Whitestone International in 2000, after 10 years as a director of Interbrad, to focus on building sports ‘brands’ as holistic commercial assets designed to meet both hard and soft business targets.
Specific to his and Whitestone’s approach is enhancing sporting value and revenue through integrated strategic and creative thinking that unites stakeholders around common goals, creates emotive connections with fans, builds value in intellectual property rights and supports commercial and sponsorship sales. In other words, improving the sporting experience to advance sports business.
Chris currently sits on the board of directors for R4UK and is a former director of British Universities & College Sports and Coolbrands council member.
If you want to catch Chris speaking at SMMEX on Tuesday 16th February, then don’t forget to register for your FREE tickets online now by clicking on the tab on our homepage.
Daniel McGeehan from CPLG will be holding two seminar session at this year's show!
Daniel McGeehan from CPLG will be holding two seminar session at this year’s show. CPLG build brands in the licensing business aiming for long term relationships. For almost 40 years CPLG have been making it their business to connect the best brands with the best partners. They believe that partnership is about clarity, openness and trust.
Daniel will be speaking on:
‘Enhancing Brand Image through Partnership: RFU Case Study’ - The RFU and CPLG’s 16 year partnership is one of the longest standing in sports licensing, and together they have grown the programme from humble beginnings to one of the biggest and best in the industry. Following an exceptionally strong year at retail, in which over a million units of licensed apparel and gifting were sold on the high street and at Twickenham stadium, they will demonstrate how collaboration and flexibility can help build an appealing lifestyle brand image for the whole family.
‘Golden Rules of Sport Licensing’ - In the Golden Rules seminar, CPLG will present their experiences in the world of sports licensing this year - including England’s hosting of the Rugby World Cup, The Open golf championship at St Andrews Links, and West Ham United’s farewell to the Boleyn Ground. They will be sharing their hints and tips on how to achieve success at retail, and how to ensure fan product and experiences creatively evolve with the ever changing UK market.
If you want to catch these seminar sessions then don’t forget to register for your FREE tickers now online.
Michael Cole from TrueGold Communications confirmed to speak at SMMEX!
Michael Cole from TrueGold Communications will be holding a seminar session on 'Beyond Brand Association', a critical assessment of how corporates should be considering their sport sponsorship, so that true return on investment is more than just brand awareness, and exploring their means of impact assessment and measurement.
TrueGold Communications is a specialist consultancy delivering real practitioner marketing and communications expertise to assist corporations and organisations seeking a podium performance in sponsorship and sport.
Co-founders Sarah Farrar and Michael Cole, provide a specialist 360 service, incorporating high quality strategic advice, strategy implementation and post sponsorship/campaign evaluation. Sarah and Michael have more than 40 years’ experience between them in marketing, sponsorship and PR for: brands; rights holders; governing bodies and event organisers.
Michael, formerly the London 2012 Marketing and Communications Director for BT Global Services, was responsible for activating BT Global Services’ highly successful London 2012 Olympic and Paralympic Games marketing campaign worldwide, as well as being responsible for all operational and crisis communications across BT’s highly acclaimed London 2012 Delivery programme.
TrueGold Communications is uniquely positioned to provide first class marketing, PR and sponsorship advice to its clients with each project. Our extensive corporate experience as well as emphasis on major sports sponsorships and global events us to provide fully integrated marketing solutions for TrueGold's clients across a range of services including;
- Strategic sponsorship strategy and planning
- Programme evaluation and ROI assessment
- Sponsorship rights audit and evaluation
- Corporate and Operational communications planning
- Detailed marketing operations planning, including hospitality programming and budget management
- New business planning, sales enablement and client engagement activation
To catch Michael speaking on Monday 15th February apply for your FREE tickets now online.
Museum & Heritage Brand Licensing Seminar Session at SMMEX
This year as a part of our diverse seminar programme we have a group seminar session presented by Caroline Brown from British Library, Vivian Nutt from WWF and Anne Buky from Imperial War Museum.
The session's title is 'Museum & Heritage Brand Licensing’, Caroline will be chairing a panel discussion looking at the role brand licensing has to play in the charity and cultural sector. She will be joined by some of the leading experts in this area from the, Imperial War Museum and the WWF. The team will be exploring the key drivers for building a brand licensing portfolio and examining the importance of a design criteria that supports the brand of the wider organisation.
If you want to catch this seminar on Monday 15th February at 12,00 – 12,45 then don’t forget to register for FREE tickets now.
'Branding for Sports Associations' Seminar Session
On Tuesday 16th February at 14,00 – 14,45 we are excited to announce we will be hosting a seminar session on 'Branding for Sports Associations'. Leading this session will be speakers Matt Cook from England Netball, Chris Pearce from England Handball, Dean Hardman from England Athletics and Darren Bernstein from England Squash.
With such an amazing line up this definitely isn’t a seminar to be missed! Register for your FREE tickets now online.
Clement Fraceschini of Insight Licensing Services speaking at SMMEX
This year as a part of SMMEX’s bigger and better seminar programme we have Clement Fraceschini of Insight Licensing Services speaking for us. Clement will be speaking on ‘Royalties, Audits and the Finance of Licensing’.
Insight Licensing Services Inc. is a global consulting firm that specializes in Licensing Management Consulting. We help our clients maximize the value obtained from their intellectual property rights. We believe that a structured licensing management program is needed to improve revenue streams, manage risk and secure licensee compliance. We have worked with many clients to maximize their revenue from their Intellectual Property, Licensing and Contractual arrangements. Approximately ninety percent of the licensing compliance examinations and audits we performed have identified underreported or misreported royalties due to accounting, clerical and/or contractual interpretation issues. Therefore, our examinations tend to be a self-financing exercise, as well as a best business practice. Our firm has Partners located in Los Angeles, London, Paris and Hong Kong and various seasoned and experienced staff throughout all regions. Our Partners and staff bring a deep knowledge of the Licensing industry within various sectors including Entertainment & Media, Fashion, Sports, Toys, Apparel, Video Games, Music, and Publishing.
If you want to catch Clement speaking then please come along to the show, his semianr will take place on Monday 15th February at 14,00 - 14,45. To register for FREE tickets just press the icon at the top of the screen on our homepage.
New speaker announcement; Jackie Fast will be joining our seminar line up!
Jackie Fast of Slingshot Sponsorship will be speaking at this year's show on, 'Sponsorship Roulette: Why Playing by Old Rules is Leaving Your Success to Chance'.
Jackie is the Founder of Slingshot Sponsorship – an independent and strategic sponsorship sales agency based in Central London with offices worldwide. Launched with the belief that sponsorship has evolved and now has the ability to truly transform businesses, Slingshot has successfully taken their strategic commercial framework and applied it to the world’s leading brands who want to take their investment beyond eyeballs and awareness.
Recognising that the shift in marketing and impact of the recession has created an opportunity for brands and rights holders to capitalise, Jackie has gone against convention and developed a bespoke commercialisation framework for the sponsorship industry that supports how to successfully deliver results in today’s changing landscape.
With innovation residing at the forefront of everything Slingshot does, this has led to the development of a sponsorship module with Soho Group and General Assembly – known for their network of innovative entrepreneurs. In addition, Jackie is a regular keynote speaker within the UK and has spoken at global sponsorship conventions in Europe, Australia, Asia, the Middle East, and throughout North America.
Jackie is also a Non-Executive Board Director of the European Sponsorship Association, one of the youngest Board Directors in the association’s history. Her primary responsibliity on the board is Chairman of the ESA Excellance Awards Committee.
Over its 4 years of existence, Slingshot Sponsorship has grown to work across numerous verticals with clients ranging from grass roots charities, leading FTSE 100 companies, global music artists, startups and entrepreneuers. Some of Slingshot’s clients have including the Mayor of London, GB Taekwondo, Spotify, Bloodhound, Marks & Spencer, Universal Music, Haymarket Consumer Publishing, Renault, Wales Rally GB, E.ON, and Shell – all with the desire to take sponsorship farther.
Jackie will be speaking at 14,00 - 14,45 on Monday 15th February, so dont forget to apply for your FREE tickets now!
Read about SMMEX speaker Darren Bernstein from England Squash
Speaking on 'Branding for Sports Associations', we will have Darren Bernstein from England Squash, speaking in a group seminar session.
Darren joined England Squash as Director of Marketing and Communications in June 2015, having joined from The Football Association where he was Business Support Manager for 6 years. He has overseen the rebrand of the organisation incorporating new visual identity and values in order to bring about a change in perception of the sport and increase participation.
Darren will be speaking with Matt Cook from England Netball, Chris Pearce from England Handball and Dean Hardman from England Athletics. They will be speaking at 14,00 - 14,45 on Tuesday 16th February, dont forget to register for your FREE tickets now online if you want to catch them.
Kelvyn Gardner from LIMA to speak at SMMEX
This year at SMMEX we will have Kelvyn Gardner from Lima speaking for us.
The seminar will be on an 'Introduction to Licensing', Kelvyn will cover all the basics of licensing enabling attendees to understand how the business is structured, how licensing deals work financially and the process of creating licensed products. There will also be some statistical information about the size of the UK and international licensing markets from LIMA research.
You can catch Kelvyn speaking on Monday 15th February at 12,00 - 12,45, if you register for your FREE tickets now on our website.
Alex Ayin from Social Chain to speak at SMMEX!
We are excited to announce we will have Alex Ayin from Social Chain speaking for us on 'How Brands Can Better Engage with the Millennial Audience'.
Social Chain is a social and content marketing agency with offices in both Manchester and London, growing internationally in 2016. We specialise in engaging with Millennials and pride ourselves on our ability to disrupt and innovate.
What makes us different is that we own our digital assets; around 250 social accounts across multiple platforms; which allows us to reach millions of individuals daily, and makes us the largest influencer marketing agency in Europe. Our amazing clients include BBC Sport, Disney, Universal, and McDonald's.
You can catch Alex's seminar session for FREE on Monday 15th February at 15,00 - 15,45.
Top 10 UK Sport Blogs to Watch Out in 2016
If you’re attending SMMEX International you will surely be on the lookout for the latest and greatest marketing methods in sports merchandise.
One successful strategy we want to share with you is blogger review campaigns. Many brands have benefitted from sports blogger outreach in the past, including such big names as Adidas, Arsenal, and PUMA, to name just a few.
Reaching out to bloggers has many benefits, including spreading word of mouth, discovering a new audience, improving your SEO, and gaining credibility. Research what kind of blogs your audience is likely to visit and start making connections! To help you get started, we have compiled a list of 10 best and diverse sports blogs in the UK:
Winner of Best New Blog at the 2014 Football Blog Awards (Fans’ Choice), Anfield HQ offers anything a football fan may desire, including previews, fan articles, and podcasts.
Whether you’re gearing up for Wimbledon and the US Open, or simply want to check in on the latest Federer news, Perfect Tennis has something for everyone. This blog boasts substantive coverage of tennis tournaments around the world and with fun extra features like Fan Stories and a live chat for visitors.
A veteran professional blog, Caught Offside offers daily updates, replays, and more.
4.Cricket with Balls
What’s a list of best UK blogs without a few cricket sites? Ranked among the UK’s most popular sports, it’s not surprising cricket has its own niche on the blogosphere. Visit Cricket with Balls for an especially great resource for irreverent, witty commentary on the game.
5.LOVE Tennis Blog
Steady updates of tennis news and results are mixed with tips for mastering your own technique, making this tennis blog stand out from the crowd.
6.Blood and Mud
This aptly named rugby blog offers an often humorous look at the world of rugby, with news, features, videos, and even a fun and games section, offering such amusing tidbits as the Rugby Lexicon.
Boasting snooker news 24/7, this blog has a pleasant, crisp layout that works well with its straightforward coverage on the news and developments of the snooker world.
8.The Liver Bird
Another entry from the Best Football Blog Awards, The Liver Bird is a veteran blog for Liverpool fans, offering in-depth looks at the games with regular updates.
Another popular cricket blog, King Cricket is a reviews and discussion hub. The links to cricket ticket pages are a cool bonus for fans.
The one stop blog for all your burning cycling questions. A more traditional blog for enthusiasts, London Cyclist offers plenty of tips and tricks for cycling in London, rather than following the professional cycling world.
Are you interested in launching your campaign with bloggers? BlogsRelease is the #1 PR marketplace for brands to post blogger review campaigns for products, events, and news.
ProBioTex is pleased to present a new collection of socks!
ProBioTex team have been working hard to deliver New 2016 antibacterial product that provides thermal comfort and excellent anti-bacterial life time purity of the product. ProBioTex is pleased to present a new collection of socks with all products being created with innovative nanotechnology using silver ions.
Sport - "Golf Club" Bamboo – sports socks of a premium class, for quiet sports and for socks without big loadings. Thermo thread with silver ions, perfectly keeps an optimum temperature and creates an antibacterial effect on the service life of a product:
• Structure: 70% Bamboo, 25% Silver PP, 5% Lycra.
• Trekking - a unisex thermo - durable socks, high with a terry trace, length ways shins air channels for removal of hot air, protection against an overheat, an elastic grasp round a foot against torsion. Suitable for tourism, sport etc
Recommended for the winter period, socks that actively suppress a smell:
• Structure: 70% Cotton, 28% Silver PP, 2% Lycra.
• Sport – a unisex socks for sport, with a plush trace, short under sneakers, conveniently clasp a foot, don't slide and don't rub, actively suppress a smell.
• In structure: 88% Cotton, 10% Silver PP, 2% Lycra.
The Non-League Football Paper will be a media partner of SMMEX 2016
The Non-League Football Paper is the only paper that covers Non-League football from top to bottom and is the recognised authority on non-league football. It has been established since 2000 as the pre-eminent publication dealing with the national game below the Football League, covering football from the Conference Premier down to grass roots.
We speak to SMMEX 2016 Speaker Vivian Nutt from the WWF
We recently spoke to Vivian Nutt from the WWF. “I’m super excited to take on the role as Head of Licensing & Retail at WWF after ten years of experience within the charity sector, working at Diabetes UK and Breast Cancer Care”, she said.
She went on to say “My first objective, when I joined in July, was to develop a new strategy and business plan - challenging at times, but also very exciting as it was a great opportunity to create something new and wonderful.
Being sustainable doesn’t mean that products have to be inferior. In fact I believe that WWF and our licensees can produce the most gorgeous desirable product with the highest sustainable and environmental criteria.
Licensing with WWF is definitely a challenge for suppliers but one that many really buy into, put simply, we provide the ‘green eco badge’ that is recognised worldwide*.
It’s not surprising that we’ve been listed as the most respected and trusted brand out of 555 brands in the world (Brand Desire Report 2012 asking 22,000 people in 6 counties and 4 continents). But it’s not just us championing this cause – it’s also the retailers and consumers that want to make environmentally friendly choices.
Consumers, have a great feeling knowing that the products and gifts they’ve purchased have been produced in the kindest way to protect our wonderful world. Let’s start to build a future where humans live in harmony with nature!”
Vivian is part of our Seminar Programme at this years SMMEX 2016.
Vivian said; “I’m looking forward to being part of the round table to talk and answer questions about how the WWF logo can enhance your product along with your sustainability credibility – I look forward to seeing you all!”.
*WWF is the world’s leading environmental organisation with 98% global recognition, working in more than 100 countries and a charity dependent upon its 5 million supporters.
The Football League Paper will be a media partner of SMMEX 2016
The Football League Paper offers fans of football outside the Premier League their own dedicated newspaper. It offers extensive coverage for all 72 Football League clubs with news, features and gossip plus comprehensive match reports.
Priority SMS help businesses and organisations market themselves and their product
Priority SMS is one of the UK’s biggest text message marketing companies. Priority SMS help businesses and organisations market themselves, their product, customer services or appointments, via the SMS (text) medium. Unlike other competitors, Priority SMS offers many bespoke packages, always after meeting our clients face to face.
With a text being read within 2 seconds, and 98% of text messages being opened, any sporting organisation who want to promote, retain/grow their business or simply enhance their customer service can harness the power of priority SMS. Most marketing emails go unread, postal campaigns can be costly/ineffective and telemarketing can be considered intrusive. SMS is a far more cost effective solution compared to traditional marketing approaches and is generally considered to be more acceptable by message recipients.
Priority SMS is affordable to all scales, has proven ROI for the end users, be that through revenue or customer/patient satisfaction uplifts, and is catching the marketplace on an upward trend for the use of SMS as a marketing tool. Priority SMS are unique in that we are the only SMS provider who provide a hands on, account managed service, and we do not price per text, we create a simple package that is right for our customer’s usage.
Working with several sporting organisations already, including Arena Racing’s 15 racecourses exclusively, Priority SMS understands the needs and objectives required to retain fan loyalty and grow revenue streams. Priority SMS specialise in adding to the customer experience on a match day.
Priority SMS also launched our new nationwide sports campaign to help sports fans in grounds report crowd anti social/racist behaviour in a method that is safe, anonymous, record-able and relevant. We have gained an exceptional amount of interest from sports clubs nationally and internationally to help offer a safer way for people to speak up.
The Event Branding Company will be officially launching at this years SMMEX Event
The Event Branding Company will be officially launching at this years SMMEX Event. EBCo (Event Branding Company) will have on display their fantastic range of inflatable’s, Event shelters, barrier sleeves and flags. You will also be able to find out about their extended product range including large format printed flags & giant shirts, Crowd spheres and much, much more. All of which are ideal for sporting events or out-reach projects.
EBCo is part of the UK’s biggest inflatable and aerial marketing company Bloon. This also means there is access to bespoke purpose made advertising inflatable’s, inflatable structures and hot air balloons. All from one location, Operated and installed from a single point of contact.
Added to many of the products that you may have already seen are new innovations including the Barri-aire pitch lining system will be demonstrated at the show. This unique inflatable branded barrier system is quick and simple to install and packs up into a small bag for easy storage. Simply link however many systems you need together to create visible branding anywhere.
You won’t be able to miss them with their huge flying heli-banner. The whole EBCo team are looking forward to showcasing their exciting range at the show and to meeting you there.
This year SMMEX International is proudly partnered with The Rugby Paper!
The Rugby Paper, a top selling rugby title, brings you exclusive stories, reports and features on a weekly basis. It contains renowned journalists such as Nick Cain and Peter Jackson, as well as famous former players as columnists including Jeremy Guscott and Jeff Probyn. The Paper covers Rugby Union from national teams and Premiership / Pro12 down to grass roots.
SMMEX 2016 Show Guide now online!
The SMMEX 2016 Show Guide is now online, take a look inside and see what we have on offer at this year's show. With an amazing selection of exhibitors and a full schedule of speakers, giving seminars from their unique positions within the licensing and merchandising world, this really is the show not to be missed! Read about it here: http://issuu.com/smmexevent.com/docs/smmex_guide_2016
The Cricket Paper is a media partner of SMMEX 2016
The Cricket Paper is the UK’s only all cricketing weekly newspaper covering cricket matches from around the world, from elite level to local domestic cricket. One of the unique aspects of The Cricket Paper’s coverage of the cricket scene is its depth – with more than 60 match reports, round-ups from all 25 ECB county leagues and comprehensive results service during the domestic season. Off-Season, The Cricket Paper becomes more feature-led, carrying more in-depth interviews and focusing on the issues of the week.
LIMA have the key to a business process that could radically change the way you look at your own brand
LIMA is a somewhat unique exhibitor at SMMEX as effectively, they have no ‘product’ to sell. They will be there because they have the key to a business process that could radically change the way you look at your own brand or at brands owned by companies you admire.
LIMA is the trade association for the licensing business. The International Licensing Industry Merchandisers Association. Their members are owners of brands and manufacturers of consumer products, plus all sorts of businesses in between that serve these core functions. Brand owners come from many fields: TV, film, events, characters, celebrities, sports, fashion – if it’s a brand it can be licensed to third parties.
Their manufacturing members make toys, sportswear, collectables, apparel, stationery, gifts, books and magazines and thousands of other products and services. What LIMA does is to unite the two sides of this
‘licensing industry’. If you have a brand, consider finding expert manufacturers to launch consumer products bearing your brand. If you are a manufacturer but don’t have a powerful brand yourself then consider licensing in the rights to already-established brands for use on your products.
These transactions are occurring every day and their research indicates that retail sales of such licensed products in the UK are worth $12million dollar a year. Sounds intriguing? Come and see them at SMMEX 2016 and we’ll show you how you can make licensing work for your business.
Kelvyn Gardner from LIMA is one of our featured speakers at this years SMMEX 2016.
The Golf Paper are a media partner for this year's SMMEX show!
The first weekly newspaper dedicated to golf. Containing top-line writers and guest columnists such as David Howell and Oliver Wilson, The Golf Paper presents a unique package of information, ranging from breaking news stories, in-depth interviews, analysis and gossip. The Golf Paper covers all the tournament play throughout the world from the Majors, through the women’s tour to the junior competitions. There is a special section at the back of the newspaper dedicated to the amateur game, focussing on county unions, club medals and inter-club tournaments.
Wall Art Images is a high quality manufacturing company creating stylish, modern acrylic Wall Art
Wall Art Images is a high quality manufacturing company creating stylish, modern acrylic Wall Art. Their in-house Design Department allows them to create individual and bespoke images in full or feature colour; perfect for the Professional Sports Leagues where brand colours can be emphasized and highlighted.
The images are then applied directly to the reverse of the 5mm diamond polished acrylic and finished with a white vinyl backing as standard to give a clear stunning appearance. All of the acrylics have rounded corners creating a sleeker feel to the product and the wall fixings allow the image to stand off the wall creating a contemporary and tasteful finish.
The Standoffs or Fixing Posts are supplied with all acrylic Wall Art free of charge and come in silver with a 13mm diameter head and a 19mm barrel. All Wall Art also comes with instructions for easy installation.
They are very much a customer-focused team and are always at the end of the phone ready to give advice and guidance. The finished product is extremely important to them, as they want it to look amazing be it in your lounge, bedroom, kitchen, bathroom, dining room or office.
The beauty of the product is it is manufactured in the UK and they can turn a ‘special goal or celebration’ in to a bespoke image and have this available online within 24 hours and delivered to your store within 3 days (subject to numbers).
The Design Service is completely free of charge and the end product is of the highest quality, come and see them for yourself ontheir stand at SMMEX 2016.
GB eye's in-house manufacturing goes from strength to strength!
GB eye’s in-house manufacturing goes from strength to strength! With in-house state-of-the-art manufacturing facilities for mugs, framed photographic and memorabilia
framing services, GB eye has seen the demand for these products go through the roof. GB has continued to invest in this area of the business and the flexibility and level of quality control they have ensures that customers get what they need when they need it. Using the highest quality materials and a variety of unique techniques they offer a great service and a great range of images from the biggest names in sport. They also offer a bespoke service with low minimum quantities which is great if you have your own images or individual
requirements. For more information on their services contact their sales team on their stand at SMMEX 2016.
This year SMMEX are partnered with Kazachok
This year SMMEX are partnered with Kazachok. Kazachok is a news agency and event company based in Paris, entirely dedicated to the licensing market since 2001. The company goal is to deliver reliable and factual information to licensing professionals as an editor, event organiser, consultancy and training organisation.
We are proud to announce Retail Focus is one of this year's media partners for SMMEX 2016
We are proud to announce Retail Focus is one of this year's media partners for SMMEX 2016. Retail Focus provides accurate, high-quality, unbiased editorial content to the retail design community. Each month, Retail Focus offers an insightful and timely mix of news, projects, opinions, interviews and feature articles for those professionals working in this highly innovative and creative sector.
The pop up banner offers unsurpassed quality for your brand or message
‘Pop up Banners Ltd. was established in 2000 with the invention of the fibre glass framed pop up banner. A weather proof and durable frame makes it ideal for outdoor events but equally at home indoors. This product is now used all over the world in event marketing. Their original pop up banner offers unsurpassed quality for your brand or message.
They pride themselves on innovation and in 2005 they introduced the Lantern banner which has a strong following, particularly in the food and beverage sector.
Their most recent innovation is the event bar dome, a bar roomy enough for 3-4 people to work in. This product is a versatile option for any indoor or outdoor event and provides a great branding opportunity’. Come and talk to them about your requirements on their stand at SMMEX 2016.
House of Graphics understand how important your brand identity and image is, as it represents you
Say hello to housegraphics.co.uk. They are the new creative design agency from House of Flags.
With over 30 years experience in the design industry, they understand how important your brand identity and image is, as it represents you.
Working alongside House of Flags, one of the UK’s leading supplier of flags, flag poles and associated products they follow the same ethos and understand that short lead- times, competitive pricing of high quality design is important to any organisation.
Their team work ‘hand in hand’ with our customers to bring ideas to life whether that be for on-line or printed material by offering a full range of graphic design and photography services. From corporate branding and images, a fresh new interactive website, photography that showcases your products, House Graphics will help you stand out from the crowd.
Come and meet them on their stand at SMMEX 2016.
Sportpaintings is a company specialized in designing and painting sports people and all kind of sport related items
Sportpaintings is a company specialized in designing and painting sports people and all kind of sport related items. Like stadiums etc.
Jan Meijer designs (and paints) the sportspeople and with the help of high quality painters ( for more capacity) and is able to offer any size painting of any sport person or item you want to have.
The technique used most is the pop art style and painted by dots in all sizes and colours, because of the dot technique you get a really unique 3 D effect (The dots are laying on the canvas at the painting).
Jan started in 2012 and most of the customers he works for are either individual persons, or clubs like Ajax, Barcelona etc. or all kind of sport organisations who want to have a unique hand painted item.
In 2012 the Olympic Games were held in London and the Dutch Olympic committee asked him to make big paintings of all the Dutch Olympic gold medal winners. Since then he has made paintings of many sport stars like Rafael Nadal, Maria Sharapova, Robin van Persie, Arjan Robben, Barcelona and Ajax players etc.
In the UK most people are very passionate sports lovers and now they are able to get high quality own designed and hand painted paintings.
Come and see them for yourself at SMMEX 2016.
ProgrammeMaster is one of Europe's leading sports publishers
ProgrammeMaster is one of Europe’s leading sports publishers, producing high quality magazines, matchday and event programmes and digital publications for some of the world’s biggest sports organisations.
With a client list consisting of major football clubs and global sports bodies, ProgrammeMaster is proud of their strong record in providing industry leading service and communication results for their highly valued clients.
ProgrammeMaster can effectively manage all elements of the production process in developing the design and content to meet the needs of your brand, providing high quality printing solutions as well as product distribution, delivering your content into the hands of your targeted customers.
ProgrammeMaster has over 10 years’ experience in creating digital publications, specifically tailored to the needs of their clients. From online magazines and digital programmes, to customised microsites, they are at the forefront of the latest in publishing technology, enabling your organisation to open your brand content to a global audience.
ProgrammeMaster is dedicated to working towards the ongoing development of communications and engagement with the entire sports community.
Come and talk to them on their stand at SMMEX 2016.
Sheath Underwear is an innovative solution to an age-old irritation
Originally designed by an American Veteran while on tour in Iraq, Sheath Underwear is an innovative solution to an age-old irritation. Sheath’s unique interior pouch design isolates the male anatomy. It reduces chafe and temperature changes by eradicating skin to skin contact. Sheath Underwear’s expertly designed and well-crafted product ensures maximum comfort whilst the high-quality material blends, perform excellently in both the sport - with temperature control and moisture wicking technology - and daily comfort models.
Sheath Underwear has been available as one of the original pouch underwear brands, online and in boutique stores, in the USA for 5 years. Sheath is endorsed by professional athletes, including Krav Maga and the Ultimate Fighting Championships (UFC), and is used by members of both the United States and British Army.
Sheath Underwear is now available for wholesale and retail in the UK and Europe. Once again as one of the first to bring the pouch underwear design to new heights. Over the Christmas period, for each pair sold, Sheath Underwear UK will be giving a pair to local homeless shelters and it is likely this will continue. One of the most requested items at homeless shelters is fresh underwear and Sheath feels that it is important to give back to society, especially at Christmas. It will be possible for early adopters to opt in or out of this opportunity.
Sheath Underwear provides functionality where it matters most. To get involved with a pioneering fashion brand with great intentions and for fantastic wholesale opportunities across all aspects of the business please visit their stand at SMMEX 2016.
Fonix is one of the UK's largest LED screen suppliers...read more here
Fonix is one of the UK’s largest LED screen suppliers, including providing screens, structures, video production equipment and crews to many of the UK’s sporting events and stadiums. Permanent screen install clients include AFC Bournemouth, Millwall FC and MK Dons. Temporary screens such as mobile trailers have been provided to Harlequins Rugby Union, Tour of Britain, Tough Mudder and The British 10k.
With high resolution indoor panels from 3mm to 10mm pitch, and outdoor weather proof 7mm to 20mm pitch, plus curvable and mesh products, Fonix can provide the perfect and comprehensive solution. Some uses include scoreboards, timer, playback screens and sponsored content. Sizes can range from 15 to 50sqm and all of our screens are usable in bright sunshine. They are built from modular screens so we can meet your specific requirements. Rental from as little as £1,500 month. Installation costs are subject to site requirements.
Their permanent screen installs can be used not only to showcase marketing content and display important information, but also to gain advertising revenue. Through their advertising partner, they can arrange arevenue share that will cover the costs.
Come and see them on their stand at SMMEX 2016.
Texsure Pro and Gift Co.,Limited is a printing and sewing factory dedicated to textile merchandise since 1998.
Texsure Pro and Gift Co.,Limited is a printing and sewing factory dedicated to textile merchandise since 1998.
Professional sports clubs across Europe and North America source from them. Items have been designed for the Olympic Games, FIFA World Cup and European Champions Cup.
Their merchandise range includes: flags, scarf, bandanas, aprons, cushions, towels, bedcovers, knitted caps/hats, bags, embroidery patches. They have their own printing machines for Screen printing,
Sublimation and Digital printing, which allow them to accept any quantity of order.
Scores of co-operated factories help them to satisfy every special request and allow them a quick reaction for each enquiry and order. The minimum order is one piece and they can have samples available in 1 – 3 days.
They have an experienced design and graphics department and can help you achieve whatever you need. Tell them your idea and they can make it for you.
Their detailed exporting service always tracks your goods every step of the way. They can recommend appropriate shipment by ocean or air, or a door to door service. They are able to adapt to your ideas and can develop creative solutions and always have recommendations for new and innovative attractive products.
For more information visit their stand at SMMEX 2016.
J.P. Flag Co. Ltd, have been a leading manufacturer of flags, banners, pennants and bunting for over 30 years. As a company that has been engaged in flag producing for years, they are professional in the field and their products can definitely meet your requirements. They produce all kinds of flags, banners, buntings, pennants, flag poles, sticks, stands, and floor bases. Besides printed flags, they also produce embroidered flags. Moreover, they can provide souvenir items and textile merchandise, such as scarves, tea towels, bandanas, handbands and lanyards. Based in Taiwan, with a factory in Taiwan & China, they offer customers the best in price, quality and service.
They can provide specialists in both pigment/dye screen print & digital sublimation print, they offer their customers design services and produce any custom flags as well as some of the best products for advertising, promotions and decoration. They are able to offer small quantities and fast turnaround.
They are capable of producing flags for NBA, MLB, NFL, NHL, World Cup and Olympics and with the upcoming UEFA and Olympics 2016, if you do have any requests for flags and fan goods, please visit them on their stand at SMMEX 2016.
DigiFood, the first mobile platform designed for fans to order food directly from their seat
DigiFood is the first web and mobile platform designed for fans to order directly from their seat through the entire range of food and beverages items sold at the concessions stand. DigiFood was launched in France at the beginning of 2015, the start-up is supported by the French National Basketball League, the Stade Français Paris (French rugby union champions) and OGC Nice (soccer, Ligue 1) among others
The fan selects the event he is attending (sports, entertainment, etc.) and communicates his localization (stand, seat, and row). He then places an order out of the products available at the concession and pays securely by credit card without leaving his seat. Finally, he has the choice: in-seat delivery or pick-up through an express line.
Considering the success of the first version released one year before, the team has decided to work on a brand new version that will delight both users and clients (sport clubs).
Their new design has been totally revamped to offer a more intuitive and fun experience to the user with new features.
Come and see it in action on their stand at SMMEX 2016.
Rainbow Productions recent projects
UK mascot manufacturer and licensee, Rainbow Productions, specialises in the creation of custom-made mascot costumes for use in sectors including sports marketing, brand licensing, retail and leisure. The company returns to SMMEX in 2016 for the sixth consecutive year.
Rainbow Productions supplied walkaround mascots to London 2012; created the official mascot, Clyde, for the Glasgow 2014 Commonwealth Games and is working with partners in connection with global sports events taking place in 2016 – to cite a few examples.
One recent project involved Rainbow Productions translating the UEFA EURO 2016 talisman, Super Victor, into the official mascot for the tournament. The company has been commissioned to manufacture every UEFA EURO mascot since Goaliath in 1996.
In addition to making personal appearances at key events in the run-up to and throughout this 2016 football tournament, Super Victor is set to appear on official licensed merchandise. He’s pictured attending Brand Licensing Europe, a trade show dedicated to extending brands into licensed products and activities. Personal appearances of mascots are also used by sports organisations to help bridge the gap between the licensed property and the consumer.
To find out more about how developing a mascot can assist with branding, entertainment and the promotional marketing of associated merchandise, please visit them on their stand at SMMEX 2016.
Malik Fashion Togs manufacture products utilizing the latest production techniques.
Malik Fashion Togs were established in 2006, with the slogan “We know quality” and are now among the leading manufacturers’ & exporters of all kinds of sportswear including American football uniforms, basketball uniforms, compression wears, American football gloves, sports socks, rugby wear, coaches gear, varsity jackets, sweatshirts, caps, t-shirts, sports bags and protective wears.
At Malik Fashion Togs they manufacture products utilizing the latest production techniques. Pattern designing and pattern cutting to the final checking stage are carried out using computer assistance to achieve the best results. They are specialists in sewn-on/tackle twill. Team logos, numbers, player names etc. are cut by computerized laser cutting systems & applied using the latest embroidery machines. Their sublimation unit equipped with latest printers and transfer heat beds is fully capable of converting your dream designs in to reality.
The perfect fitting, comfort and durability of their uniforms is their strength. Malik Fashion Togs is maintaining peak quality in American football gloves. Unlimited customization, silicon printed palms for extra grip and control on ball within your budget makes their gloves superior. In protective wear they make high quality integrated compression under shorts with low profile built in light weight padding system. They are committed to provide excellent quality in affordable prices.
Come and talk to them on their stand at SMMEX this February at Wembley Stadium.
Turkey was the 3rd largest manufacturer of London 2012 Olympics licensed products.
This year, we are pleased to welcome the Turkish Commercial Counsellor’s Office to SMMEX for the first time. They are
delighted to be part of this years event and to encourage more Turkish manufacturers to be part of things in the following years. Many people are well aware that Turkey is a reliable source for vast variety of products with high quality and competitive prices. The country’s proximity to the European market and zero customs duty are other assets.
Turkey is proudly one of the key providers of sports merchandise and souvenirs to the British and European market. Just to give an example, Turkey was the 3rd largest manufacturer of London 2012 Olympics licensed products. Also, many British sports clubs have stable business relations with the Turkish manufacturers.
The Turkish Commercial Counsellor in London, Mr. Aytug Goksu and his team will be happy to help you with your queries about companies and products and look forward to welcoming you to their stand at Wembley in February 2016.
Company Cards is one of the leading plastic card manufacturers in the UK!
Company Cards is one of the leading plastic card manufacturers in the UK. At Company Cards they specialise in producing a variety of plastic cards, perfect for the sports industry. From season passes, membership cards and identity cards to car park passes and fixture cards.
They produce all of their cards in the UK, there is no minimum order quantity and they can offer a quick turnaround on orders required at short notice.
Their Plastic Cards are durable and long lasting, as they print onto the core of the card, protecting your artwork underneath a layer of PVC laminate. Also they can print and personalise your letters, attach the cards and mail them direct, as part of their fulfilment service.
Don’t just take their word for it – they are the chosen supplier for thousands of organisations. They continuously complete card orders for football and rugby clubs.
So why not come along and pay their stand a visit at SMMEX 2016 and enjoy a 10% discount on your first order.
A.G. Products are a small family business with a big reputation!
A.G. Products are a small family business with a big reputation! Founded and based in Banbury, Oxfordshire, in 1982, they supply high quality, hand-embroidered blazer badges. They are beautifully made by Craftsmen, utilising gold and silver wire together with coloured silk threads to any design at very affordable prices.
Who wears blazer badges these days? Well consider this: your club has a badge of which you are proud. Your club probably has a president, a chairman, secretary, treasurer, committee members and a club captain. There is probably even a vice captain, a senior’s captain, a ladies captain as well as coaches and perhaps even a physio. There are of course your members themselves.
A.G. Products badges are worn by golf clubs, rugby clubs, football clubs, cricket clubs, rowing, shooting, winter sports, boxing, athletics, martial arts, tennis, swimming hockey, badminton, squash, fencing, cycling etc.
Their minimum quantity is just one badge! One badge can be ordered with no set-up charge which means this unique facility enables clubs to purchase a single badge to “Test the water“.
They recently had the honour and pleasure of providing the wire embroidered badges of the New Zealand, Australia, South Africa and England Rugby teams.
Come and visit them on their stand at SMMEX at Wembley in February 2016.
Learn about SMMEX exhibitor Ral Tekstil
Ral Tekstil will be exhibiting their latest technology sublimated kit, teamwear, cycling, rugby, running shirts based on recycled, dry comfort and organic fabric / materials from Turkey.
In their team sports group they produce sports-wears for rugby, basketball, tennis, cricket, golf, football, cycling, volleyball, handball teams and for their fans.
Among them there are predominantly polyester, polyester/spandex fibre and knitted fabrics produced by using mixed polyester. These fabrics have some optional technical characteristics such as breathability, waterproofing, sweat-proofing and the use of recycled fabrics, which is important for ecological concerns.
The productions under the Puma trademark that they produced for GB based football teams and rugby teams from 2006 then followed with ASICS and MGB, for these trademarks, which are among world’s sporting giants, their company has provided all the standards which have been foreseen by these and other powerful trademarks around the world.
All of RAL Tekstil’s components are sourced from Oeko-Tex 100 approved suppliers and as part of our environmental commitments all components regularly tested to ensure that they are free from harmful chemicals, azo dyes and all our products are guaranteed to be pvc free.
To achieve this end RAL Tekstil subscribes to and endeavors to have their business partners subscribe to a series of principles when conducting business.
Come and talk to them on their stand at SMMEX this February to find out more about them.
Read about MBA Merchandising
Merchandising MBA is extremely competent and innovative in designing the requests of the customer and has been producing both custom objects for sport & leisure as well as promotional items for companies and for fans since 2010.
MBA Merchandising distributes to the most important teams in European soccer and rugby. MBA are serious about providing quality products and their reputation is well regarded within the European industry where it operates daily.
Nowadays, healthy homemade lunches enjoy great popularity. In fact, they have many advantages: they taste better, they are healthier, can be varied at pleasure and are a cheaper alternative to shop-bought snacks.
Maintaining a balanced diet is particularly important for children. The best lunch boxes contain wholemeal bread, fruit and vegetables. These foods provide all the important nutrients children need to ensure healthy growth and the ability to concentrate at school.
EMSA manufacture colourful lunchboxes which are perfect for ensuring trouble-free transport, so you can be sure that everything will be stored securely. The decor is 100 % dishwasher safe and do not wear off. Its pieces are stackable and space-saving and boxes can be opened on both sides. Moreover, the EMSA Variabolo clip boxes can be customised according to your company’s needs – from product size, colour and logo to individual packaging design.
Come and see samples from their range on their stand at SMMEX in February at Wembley.
Charge-it's game changer
Charge-it have introduced a real game changer with the 2016 version of the ‘Super Charge Station with Data-Capture! For those of you that don’t already know, the Super Charge Station is a portable stand-alone phone charging station designed specifically for the hospitality trade, that requires no fitting or retro-fitting whatsoever! It comes with 6 battery packs that keep customers all charged up and there’s no significant interaction required by your staff either. When a customer need to charge a mobile device your staff hand over a battery pack, then the client downloads an App and pays to start the charging. Repeat users simply connect to the App to authorise the battery pack to start charging.
With 6 charge tips on each battery pack including 3 for iPhone, and 3 for all others – 2 devices can be charged at the same time, and right at the customers table without wiring and without the customer having to remember to bring their own charging leads.
What’s even better is the data required to download the App is yours to keep and market in the future, you can even change the App screen to promote events, add your logo and even play a short welcome or other message video directly on the customer’s phone.
As if it couldn’t get any better the Super Charge Stations are free to the hospitality venue and get a 20% revenue share too!
Come and see them in action on the Charge-It stand at SMMEX this February at Wembley.
Read about SMMEX exhibitor Fruit of the Loom
SMMEX 2016 will see Fruit of the Loom showcase its greatly expanded range of Fruit Active Performance wear.
The brand’s Performance T’s were only introduced in 2013 and have proved incredibly popular with more vibrant colours added in 2014. Now Fruit of the Loom has taken the range several steps further introducing vests, polos and shorts in the same superb moisture wicking fabric.
Designed to perform, only the highest quality fabric is used to make Fruit of the Loom’s Performance range. Every garment is constructed from 100% textured polyester (140gm/m²), with ‘Cool Wear’ technology to ensure the wearer stays cool, dry and comfortable. The entire Performance range is perfect for sublimation and screen printing, providing a multitude of branding options for men, ladies and kids, with excellent print quality results.
The new men’s Performance Shorts are available in four colours, White, Black, Red and Deep Navy while the Performance Polo and new Lady-Fit Performance Polo come in five colours; White, Black, Red, Royal Blue and Deep Navy. You can find the men’s and ladies T-shirts and Vests in nine colours, the same five colours as the polo plus Fuchsia, Azure Blue, Lime and Bright Yellow.
Kids don’t miss out either, with the Kids Performance T available in the same nine colours as the adult versions and the new Kids Performance Shorts in the same four colours as the men’s Performance Shorts.
A new brochure entitled Fruit Active is now available showing all colours and styles, come and collect from our stand at SMMEX this February at Wembley Stadium.
Learn more about House of Flags
House of Flags is one of the UK’s leading suppliers of flags, flag poles and associated products.
Having been established over 38 years and with account teams across the country to give you full support, we understand that short lead- time, quick reliable delivery service and competitive pricing of high quality products is important to any organisation.
Should you require a National flag or a flag with a bespoke design using your brand images, a custom printed banner, an impressive tear flag, crowd flags to support any event, easy to assemble and carry display systems, our new contoured flag range to create that customised shape......too miles of bunting, we have your organisation covered.
We are not just flags, we offer other services too.
Whether you require an installation at one UK site or sites nationwide, our second to none product hire service or our flame and fume treatment service, we offer the full package.
Looking forward to meeting you at SMMEX 2016 on stand 27, come and be inspired.
Event Branding specialists
Creative Solutions are one of the UK’s leading Event Branding specialists. Their designated print studio and state of the art machinery allows for innovative event branding for your company and sponsors. The presentation of an event is vital in promoting your brand in a professional and unified appearance, Creative Solutions are able to supply all forms of promotional material- including banners, exhibition stands, banner stands, event signs, directional signs and flags.
Having worked with clients such as Arsenal FC, UK Sport, Red Bull and the University of Oxford, they are well positioned to offer a comprehensive display service with quality and efficiency at the forefront. A sense of cohesion is crucial in how an event portrays your business and sponsors, and Creative Solutions provide an integrated service from consultation to design, right the way through to installation.
With a huge range of substrates and products available, they are able to cater to any size event or display requirements. The visual impact is crucial in conveying the right message to your audience, and Creative Solutions will work with you to understand the unique requirements of your event in order to create a fully bespoke display.
Creative Solutions have been large format printing specialists since 1999, and serve customers across the UK.
Sports Marketers get ready to change the sports marketing and fan interaction game! Slick Stuff is proud to introduce two innovative NEW noise making products that get fans involved in the game plus get the team and sponsor’s brand in their hands at the same time!
As fans how many times have we all gone to the game and seen the Jumbo-Tron flashing "MAKE MORE NOISE" or "GET LOUD!!!"? Sure us fans want to yell until we are hoarse or clap for our team, but from a marketing standpoint it’s a lost branding opportunity for advertisers and a sore throat for us in the morning.
The solution, Battle Rattlz and Fan Fingers, are the noisemakers that fit over hands or fingers and let you MAKE MORE NOISE for your team without the sore throat in the morning! Battle Rattlz and Fan Fingers are easy to see and hear plus they can be labeled or pad printed with both a team and sponsor logo to maximize the brand opportunity! Your fans can eat and drink while wearing Battle Rattlz and Fan Fingers; and the best part is that, unlike rally towels, Battle Rattlz and Fan Fingers never hit you in the face or block your view during big games!
So how can you be a winning marketer? Get your fans interacting with the Jumbo-Tron and the game with Battle Rattlz and Fan Fingers available only at MySlickStuff.com or contact Geoff Slick at SMMEX Stand 205.
SMMEX 2016 will see Russell showcase a number of product lines that span the sportswear /corporatewear markets from activewear to stylish uniforms for retail and promotional outlets. Visitors will be able to see the brands expanded HDT range, Russell Collection shirts, Authentic Sweatshirts and technical jackets.
Having expanded the colour range of its Crew Neck HD T last year, in 2016 the brand has gone even further by introducing new V- Neck and Long Sleeve versions for both men and ladies. And that’s not all, Russell has also recognised the importance of having both boys and girls styles in the collection introducing 6 new styles with sizes from juniors to teens. Visitors to SMMEX will be able to see the full range, which with its superior printability is a perfect partner for sports promotions.
Russell is renowned throughout the industry for its Russell Collection shirts and these will feature prominently at the show.
On the track or field Russell’s Authentic Sweats and technical jackets have been keeping sportsmen and women warm in style for a number of years. Three styles of Authentic Sweats are available which use the latest fabrics and features such as flat drawcords, buttonhole eyelets and MP3 earphone access.
Visitors will also be able to see Russell’s range of sportswear jackets including the 520 Sport Shell 5000 jacket. Water resistant and breathable it has a durable water repellent finish. Engineered for high activity it consists of natural stretch fabric for maximum body response yet still provides a sleek silhouette.
Visit Russell’s stand for high quality, fashionable activewear and www.russelleurope.com for more details.
Sport Executive goes worldwide!
Scandinavia’s leading magazine on sport and society is now available in English.
Sport is about passion. Sport is about emotion. Sport is about winning and losing. It is about being able to perform in a split second after years of training. But today, sport is also about big business and politics.
And that is what the free magazine Sport Executive dedicates its focus to. This is what they have done for three years in Danish – and NOW they are doing it in English.
“Sport Executive was born out of our own search for a medium where we could find in-depth perspectives on the sports world – a place where sport, as an industry and vehicle for power, is examined from a societal point of view. This is what Sport Executive does, and now we are going worldwide in a language most can understand,” Sport Executive’s Editor-in-Chief, Lars Andersson, explains.
Please read more at www.sportexecutive.dk
The Launch of The Golf Paper
Our media partners Greenways Publishing are launching The Golf Paper on April 8th. It will be available every Wednesday.
Held within the iconic Wembley Stadium, SMMEX provides your business with a platform to network and strike up partnerships with the biggest sports clubs, associations, retailers, tourist attractions, corporate brands and universities from across UK and beyond.
Now in our 19th year SMMEX helps key decision makers find new ways of increasing revenue, promote their brand, interact with fans and corporate clients, source new branded training aids and apparel, improve the effectiveness of their retail outlets and find new merchandise. Everything and anything that has impact on their audience!
SMMEX 2017 will again be holding its programme of industry leading seminars to educate and inspire our visitors and exhibitors alike. With speakers from elite football clubs to the changing face of social media we are both increasing the shows audience and guaranteeing our exhibitors access to leading figures in their fields.
Organised by SMMEX EVENT LTD, P O BOX 3049, LONDON, SW1V 3XG, UK T: +44 (0)20 7821 8221